I love Pearl Izumi’s current ad campaign. I came across this ad last night in Runners World:
IF YOU RAN WITHOUT SACRIFICE, CONGRATULATIONS. YOU JUST JOGGED. Running hurts. It always has. Woolly mammoths didn’t just roll over onto a plate and serve themselves up to prehistoric man with fries and a shake. They had to be caught – and running down woolly mammoths was a bitch. Guess what? Running is still a bitch. But one with a purpose. It teaches us that good things do not come easy. It teaches us that hard work will be rewarded and laziness will be punished. Don’t expect to learn those life lessons from running’s shiftless stepchild; jogging. Next time you suffer on the roads or trails, suffer proudly. It means you run like an animal.